Friday, 30 October 2020

International Alba White Truffle Fair: continue digitally!

L'immagine ufficiale della 90a Fiera Internazionale del Tartufo Bianco d'Alba L'immagine ufficiale della 90a Fiera Internazionale del Tartufo Bianco d'Alba

The International Alba White Truffle Fair does not close its doors and continues to transmit the passion for truffles and the excellence of the territory online.

The appointments continue with the Digital Truffle Lab - the laboratory dedicated to knowing and understanding the most prized mushroom in the world - and the Langhe Digital Wine Lab - an appointment for virtual tasting of the great wines of the Langhe.

The third weekend of the International Alba White Truffle Fair ended on Sunday - preceded by the weekend dedicated to Folklore, the first weekend of October - in what will go down in history as the edition of courage. On its 90th anniversary, the largest global event dedicated to the Tuber magnatum Pico has taken up the challenge, proposing an edition capable of innovating and transforming itself with great flexibility, given the continuous changes in the scenario imposed by the spread of the pandemic from Covid-19. From next weekend, therefore, we will go digital: at least until 24 November 2020, when we will see if the health emergency will allow a live shooting of the Fair.

"In compliance with the latest provisions of the Prime Ministerial Decree launched by the Government, in agreement with the municipal administration, the Truffle Fair will be suspended until next November 24 - says the president of the Fair Authority, Liliana Allena -. If there were the conditions, by monitoring the trend of the epidemiological curve, we will evaluate the new conditions, in concert with all the actors with whom we have collaborated so far, to think about a possible reopening in presence "

But what are the activities that can be followed from home? Let's see them in detail

Alba Digital Truffle Lab

From the Roddi Truffle Hub, the Truffle Judges of the National Center for Truffle Studies will launch the Alba Digital Truffle Lab, a real online laboratory where participants will be accompanied to discover the most prized mushroom in the world. The format will be enriched by notions on the research method and the organoleptic bases to be able to choose and buy the White Truffle of Alba. All those who purchase the experience online (here the link where to buy the experiment >> will receive a box containing typical local products and a pair of American placemats made by Frette.

Langhe Digital Wine Lab

For wine lovers it will also be possible to take part in the Langhe Digital Wine Lab, which will offer guided digital tastings to discover the great Piedmontese wines, in collaboration with the Consorzio di Tutela Barolo Barbaresco Alba Langhe and Dogliani and Consorzio Alta Langa DOCG thanks to the partnership with Microsoft Italia, through the Teams platform. A rich calendar of events that can be enjoyed in every part of the world - through which the organoleptic characterization of the various types of wine will be discovered, the tasting and the pairing of wines with food - will allow participants to experience the emotions that only great wines know give, under the expert guidance of AIS Piemonte sommeliers. For the service - available throughout Italy, Europe and the East Coast of the United States - just sign up a few days in advance (>> at this link), register and wait for the tasting kit to arrive.


For all information on how to participate online in the events of the Fair and for reservations, consult the website 

promosso da