Thursday, 03 December 2020

Christmas in Langhe and Roero and Monferrato, between digital and new ideas

Il paese di Govone innevato, nel Roero Il paese di Govone innevato, nel Roero

Nights of the Nativity, Magical Christmas Village, Sinoira d’s snack: despite the health emergency, Langhe Monferrato and Roero come alive with Christmas events designed for the occasion!

Current restrictions prohibit the holding of trade fairs and events open to the public, with few exceptions. However, it is possible to follow some of the most traditional events in Langhe Monferrato Roero on social media and online, such as the Magical Christmas Village of Govone and the Asti fairs dedicated to the Fat Ox, the Capon and the Blonde Gallina, this year in a particular joint digital guise, with a special contest on Facebook to decree his majesty the Fat Ox of Moncalvo. There is no shortage of news: the "Merenda Sinoira signature", featuring the best chefs of Piedmont and typical regional products, and the Farmer's Market and the Enoteca Amica, a large zero-kilometer market center which will soon be inaugurated in Asti thanks to Coldiretti.

Alba inaugurates the
Nights of the Nativity

The "Nights of the Nativity" resume in Alba with numerous initiatives in the city center thanks to an initiative by Borgo San Lorenzo. This year also Bra will decorate its streets with Christmas lights.

Magical Christmas Village:
the challenge to decree the first place is underway

The 2020 edition of the Magical Christmas Country is taking place exclusively online (, but the event competes, as last year representing Italy, for the title of "European Best Christmas Market", the best European Christmas market. The challenge, launched by the Best European Destinations organization, pits 21 international Christmas destinations into competition, asking the public: “Where would you like to travel for Christmas 2021?”.
Voting is exclusively at up to and including 10 December, with the possibility of voting once a day from each device.

“Merenda sinoira d’autore”
on 7 and 10 December the protagonists are the White Truffle and the starred cuisine of Langhe Monferrato Roero


One of the novelties of the 90th edition of the International Alba White Truffle Fair is the "Excellences of Piedmont in showcase" initiative, coordinated by VisitPiemonte, in collaboration with the International Alba White Truffle Fair Organization, local tourist agencies, the Regional Enotecas and the Italian Sommelier Association of Piedmont. One or more show cooking is dedicated to each ATL in which haute cuisine chefs propose exclusive recipes based on typical local products paired with Alba White Truffle and great Piedmontese wines. Complete calendar of appointments at the site:
Monday 7 and Thursday 10 December, at 16.00, two appointments with the recipes of the starred chefs of Langhe Monferrato Roero based on Alba White Truffle will be proposed on the social channels of VisitPiemonte, the International Alba White Truffle Fair and VisitLMR , paired with DOC and DOCG wines supplied by the Regional Enoteca.


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